Drag racing might be the next source of inspiration for fashion lovers. As I was reading ELLE magazine online, I discovered that high-end candle company, Byredo, just launched a handbag collection called “Accelerated Culture” inspired by the sport. The collection is absolutely stunning – the handbags are structured geometric shapes with color-blocking details reminiscent of race car designs and styles. This is one of the bags.
At first I was confused why a candle company would launch a handbag line but the more I think about it the more it makes sense why this is a respectable and smart business move – if a designer can please our olfactory senses, he/she can most likely please our visual senses too. Targeting multiple senses at once can give consumers an opportunity to buy into a brand’s lifestyle. Launching as a candle-company first gives Byredo an interesting angle and it is refreshing to see a company such as this take unexpected risks creating other products and succeeding. Here are some of the brand’s other bags and wallets. (I’m dying at how gorgeous they are!).
Since I love the bags, I figured I’d check out the nascar website to see what fashion products they offer. It turns out they have some AMAZING graphic tees (some of my favorite items).
When looking for some inspiration, take a look at unexpected sources and you might find something new to rave about!
xx, mr ❤